There are so many loud voices - selling you something that you don't need. Convincing you that if you give them your $1,000's and learn 'their way' of doing business, that you too can make $1,000,000's.

There are also a lot of people who are desperate to start and run their own business so they don't have to 'get a 9-5 job' that they hate and then completely waste money on ads, tools, someone else's business model/idea, and honestly flat out scams that they not only don't have a successful business of their own, but they have 5 figures of new debt! 

The 'big names' that you see crushing it  are not only spending $100,000 on advertising, but they also have an entire team and multiple systems in place to support and sustain the delivery of their product - as well as their growth. 

If they're 'making 7-figures', that might also mean zero profit  at the end of the year... but you certainly aren't hearing about that part. 

Your metrics, KPIs, OKRs, etc. will look different from someone with a different business model and in a different industry. But if you aren't tracking ANY, then that is certainly a missing key piece.

Your team and their roles and responsibilities will, again, look different, but if you don't have this dialled then you'll likely be suffering from high turnover as well as the thought that it's "easier when I just do it myself"... which leads to burnout.

Your financials will, of course, look different. Someone with a brick and mortar business will likely have higher fixed expenses than an online business, but if you don't know your Gross and Profit Margins, your Profit and Loss statements, or even which product(s) are more profitable than others, then... well, we need to talk.