There are a number of ways to measure marketing effectiveness, but one of the most common is Return on Investment (ROI). ROI can be used to determine how much money a company is making from its marketing investments. It can also help companies decide which marketing campaigns are working best, compare different campaigns against each […]

Most business owners understand the importance of marketing, but many don’t realize that using analytics is an essential part of any successful marketing campaign. Analytics help you measure the results of your campaigns and make necessary adjustments to improve performance. If you’re not currently using analytics, you should start as soon as possible. Additionally, search […]

It’s no secret that data is important for businesses. However, many business owners don’t realize just how important data is – and how it can impact their bottom line. Data is the backbone of any business – it’s what you use to make decisions, track progress, and improve your products and services. Despite its importance, […]

What does an OBM, DOO, or Integrator do?