Launching a new product or service can be a daunting task for any business, but thankfully there are marketing professionals who can help. However, not all businesses take advantage of this valuable resource and neglect to set up metrics to measure marketing effectiveness. If you launch without tracking metrics, you are missing out on an […]

There are a number of ways to measure marketing effectiveness, but one of the most common is Return on Investment (ROI). ROI can be used to determine how much money a company is making from its marketing investments. It can also help companies decide which marketing campaigns are working best, compare different campaigns against each […]

What does an OBM, DOO, or Integrator do?