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Launching a new product or service can be a daunting task for any business, but thankfully there are marketing professionals who can help. However, not all businesses take advantage of this valuable resource and neglect to set up metrics to measure marketing effectiveness. If you launch without tracking metrics, you are missing out on an […]

The Importance of Metrics in Business for a Successful Launch

June 28, 2022

importance-of-metrics-in-business

Measurement, Numbers, Strategy

A picture of Google Ads to measure marketing effectiveness

There are a number of ways to measure marketing effectiveness, but one of the most common is Return on Investment (ROI). ROI can be used to determine how much money a company is making from its marketing investments. It can also help companies decide which marketing campaigns are working best, compare different campaigns against each […]

Measure marketing effectiveness of paid and organic advertising

June 28, 2022

Measurement, Numbers, Strategy