Have you ever thought about the value of a single customer for your business? Understanding the importance of customer investment is crucial to master your marketing mindset. There are three key areas to invest in within a business: time, money, and energy. In marketing, it’s not just about dedicating time and energy to acquiring new […]

I often hear clients frustrated that their team member isn’t good enough, but they never set their team up for success.

Break-even is usually thought of as what you need to make to cover all of your expenses and making no profit. But what if you calculate your profit margin into that equation as fixed expense. Then you will always be profitable.

Does Revenue or Profit Margins Drive the growth of your business?

In this blog, I will discuss the stumbling blocks, strategies, and attitudes that will make or break successful business sales practices.

What is self-management, really? And how do you stay productive? Hint: no fancy gimmicks here…

Have you ever found yourself caught up in a trend just because it’s the popular thing to do, only to realize it’s not all it’s cracked up to be?  Hiring a business coach can be a bit like that. On the surface, the idea of having a business coach seems like a great one. As […]

Launching a new product or service can be a daunting task for any business, but thankfully there are marketing professionals who can help. However, not all businesses take advantage of this valuable resource and neglect to set up metrics to measure marketing effectiveness. If you launch without tracking metrics, you are missing out on an […]

There are a number of ways to measure marketing effectiveness, but one of the most common is Return on Investment (ROI). ROI can be used to determine how much money a company is making from its marketing investments. It can also help companies decide which marketing campaigns are working best, compare different campaigns against each […]

What does an OBM, DOO, or Integrator do?